Annies – food you trust

For 33 years we’ve been making 100% fruit snacks loved by New Zealanders and the world over.

A lunchbox staple, share packs for sleepovers, an energy boost for hiking expeditions, a post-workout pick-me-up, or simply something to quell those hangry moments. Annies are 100% natural, 100% fruit.

Annies is part of Kono, a Māori whānau owned business in the “top of the south” New Zealand,  exporting to over 27 countries.

Kono is a values-driven business and these values underpin all our brands and the way we do business. The key values which we associate with Annies are Pono- which speaks to truthfulness and Whangataunga – together we are more.  Our snacks are honest. We have nothing to hide.

Like the very first bar made 33 years ago, our fruit snacks still have only 2-3 fruit ingredients, made by people that care.

All Annies products tick the boxes consumers are looking for:

• Vegan and Vegetarian
• 100% real fruit
• Gluten free
• No added sugar
• Not from concentrate (so more fibre)
• Free from preservatives
• Free from additives or colours
• Nut free
• Sulphite free
• Dairy free
• New Zealand made

Nothing but fruit. 100% fruit. Annies fruit snacks are made by taking whole fruit, pulping it, then air-drying it. Simple as that. All ingredients are in the name.

We will continue to make natural fruit snacks, doing as little as possible to our fruit to ensure you and your family can get more out of it, together. Everyone deserves to eat pure delicious food that is not only good for you – but tastes good too.

We’ve captured the goodness and natural flavour from some of New Zealand’s best fruit.  Crisp apples are combined with a selection of summer fruit picked at their best.